AI and Technology in B2B Marketing

Join us for an evening of discussion, canapés and drinks with Sheffield’s B2B community.

📅 Wednesday 3rd June 2026, Arrive from 5:00pm

📍Showroom Cinema, 15 Paternoster Row, Sheffield, S1 2BX. Find it on Google Maps

Register

What’s on the agenda

  • Welcome drinks, canapés & networking from 5pm

  • At 5.45pm, we’ll head into one of the cinemas for the talks and audience Q&A:

    • Richard and Millie from Casla will introduce the topic and speakers, and share some thoughts and practical examples of how we’re using AI and technology our recent client work

    • Andrew Reed, Director, Account Based Marketing at AVEVA, will be sharing how he's using AI and MarTech to enable ABM at scale

    • Hannah Melia, Head of Marketing at Citrine Informatics, will be explaining how to ‘conquer AI before it conquers you’, including some cutting edge ways she’s using AI for content creation

    • We’ll then open up the discussion and ask the audience for their questions, experiences and reflections

  • More networking, canapés and drinks with B2B professionals from 7.15pm

Meet the speakers

Andrew Reed

Andrew spearheads the global ABM (Account-based Marketing) function at AVEVA, a leading industrial software company, delivering commercial growth through innovative, results-driven strategies.

Director, Account Based Marketing at AVEVA

Hannah leads marketing at Citrine Informatics, where she focuses on helping materials and chemicals companies understand and adopt AI to accelerate innovation.

Head of Marketing at Citrine Informatics

Hannah Melia

Register your interest in attending

This event is designed for client-side B2B professionals, and if you haven’t received an invite from one of the Casla team, please feel free to add yourself to our invitation list for future events here, or contact us to check if there is space at this event via email. We run events regularly, including for agencies and freelancers, so it would be good to hear from you.