We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting.

After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a board".

Caroline is focused on creating clear, confident communication that builds brands when things are good, and protects them when they’re not.

In the episode we cover:

• What is B2B PR, in a nutshell
• How B2B PR has changed and how it will continue to evolve in future
• What's working and not working at the moment
• The importance of connecting your content strategy and PR efforts
• Can (and should) B2B PR be accountable for measurable impact on revenue
• What impact (if any) has AI had on B2B PR?
• Should brands focus on high volume content and PR efforts, or focus on fewer, bigger “moments”?
• How can small and medium-sized B2B businesses utilise PR effectively

You can find Caroline on LinkedIn here.

Check out STORY Copywriting on LinkedIn here and visit their website here.