We’re joined by Maddy Barber, who leads content marketing at award-winning conversation intelligence platform, Jiminny. We cover:

• How Maddy would define content marketing and what good looks like
• What content marketing approaches aren’t working so well
• Maddy’s main learnings about content marketing this year
• How Jiminny can help marketers create more compelling content
• What a typical day looks like for Maddy in her role
• Remote work at Jiminny and how it works for Maddy
• Maddy’s one piece of advice for B2B marketers
• Maddy’s most contrarian B2B marketing take

You can find Maddy on LinkedIn and find Jiminny on LinkedIn and on their website.