Bochum Hauptbahnhof, the main railway station (Credit: Frank Vincentz)
Bochum & Sheffield - B2B Marketing Virtual Panel Discussion Event
📅 Wednesday 3rd September 2025
🕣 2 - 3pm Sheffield time / 3 - 4pm Bochum time
📍 Online
To celebrate the 75th anniversary of Bochum and Sheffield’s partnership, we’re bringing B2B marketers and leaders together from both cities to share knowledge and ideas, make new connections, and foster cross-border collaboration.
Register below to join us on Wednesday 3rd September for this live, online panel discussion and Q&A event.
Agenda
Introductions
A brief introduction to our panel.
Discussion topics:
The role of place:
Customers
Partners
Talent
What’s working from a B2B marketing perspective?
How are businesses going to market, and what are they finding most effective?
Covering approaches such as content, events, partners, account-based marketing (ABM), and digital advertising
Challenges
Audience participation and Q&A
Space for attendees to share their experiences and reflections, or ask any questions to the panel.
Meet the panel
Dr. Daniela Kalkühler
Head of B2B Marketing, G DATA CyberDefense
Thomas Clayton
CEO, IntelliAM
Jayne Craven
Managing Director, MEPS International
Thomas Wollinger
CEO, Bochum Economic Development
Louisa Harrison-Walker OBE
Chief Executive, Sheffield Chamber
Tim Schablitzki
Managing Director, Donna und der Blitz
“Being in Sheffield puts you on the map. People around the world know Sheffield, whether it’s for football, music, or a friend’s son studying at Sheffield Uni. From the outside looking in, people tend to have a good opinion of Sheffield. They tend to have heard good things.”
— Francis Cram, CEO at MapStand, a geospatial data and insights company based in Sheffield.
Research Report: Marketing Trends at Sheffield's B2B SMEs
Earlier this year, we published a research report featuring 10 brilliant small and medium-sized B2B businesses based in Sheffield. We were struck by the how important a role place played for many of the companies we spoke to.
Some said being in Sheffield shapes their brand’s voice and messaging. Others commented on the benefits of being part of a business ecosystem, and how sponsoring and supporting local organisations helps build brand awareness. There are practical benefits, too, in terms of being able to meet up with people in person, and a sense of being proud to be here.
You can access the full report here, and watch a video summary below.
Bochum sights
Bochum city hall (Credit: Hans-Jürgen Wiese / Wikimedia Commons)
Germany's largest residential property company, Vonovia, has its headquarters in Bochum (Credit: Laurardnk / Wikimedia Commons)
Altes Brauhaus Rietkötter is one of the oldest houses in Bochum, dating from 1630. Originally a private home, it became a brewery in 1777. It now has preservation status and today houses a restaurant, where they still brew their own beer. (Credit: Harald Köste / Wikimedia Commons)
Das Bermuda3eck (Bermuda Triangle), Bochum's nightlife hub (Credit: Michielverbeek / Wikimedia Commons)
Bochum Hauptbahnhof, the main railway station (Credit: Frank Vincentz / Wikimedia Commons)
Bergbaumuseum Bochum is one of the most visited museums in Germany. It is the largest mining museum in the world, and a renowned research establishment for mining history. (Credit: Tuxyso / Wikimedia Commons)
Sheffield sights
Sheffield train station (Credit: BCDS / Wikimedia Commons)
The Crucible has hosted the World Snooker Championship annually since 1977, and is considered by many to be the "spiritual home of snooker". (Credit: BCDS / Wikimedia Commons)
A Sheffield Supertram (Credit: Chris Morgan / Wikimedia Commons)
Sheffield Botanical Gardens (Credit: Adam Lebaigue / Wikimedia Commons)
The Diamond Library, part of the University of Sheffield (Credit: Chemical Engineer / Wikimedia Commons)
Winter Garden (Credit: Ignavy / Wikimedia Commons)